Tuesday, March 15, 2011

Define Your Objective

Every time a new outlet for social media emerges, I see tons of people signing up just for the fun of it. A year later, half of them cannot even remember their password.

The sad part is watching companies do the same. They are happy to advertise their Facebook page or Twitter, and when you go there, they are not part of the conversation. What they are doing is worse than not using the free tools at all.

The first thing you need to do is define your objective. What do you want to accomplish? Do you want to educate, answer questions instantly or just become part of the culture?

The second thing you must figure out is how many you will do. I tell small businesses to start with one, be it blogging or creating a page. You pick one, start working it into your life and once you have it set up and running and you are comfortable with it, pick another one.

The last advice I will give you today has to do with frequency. If you start out posting a message once a day, then stick to it. Don't post five messages on your page one day and then none the next. In the case of blogging: if you feel comfortable posting once a week, stick to your schedule until you are comfortable with the flow. Don't post every day the first week and then once a week the next. Consistency is key.

If you think you need help figuring out what to do next, post me a note or send me a message. Let's figure out what works best for your business today.

No comments:

Post a Comment